Led by Colleen McKenna, this highly interactive presentation will challenge you to think differently about your personal brand, network and engagement on LinkedIn. You will gain clarity, insight, and actionable next steps including how to elevate your presence, generate referrals and new business opportunities.

TAKEAWAYS

You will learn:

• • The importance of a well-crafted LinkedIn profile

• • How to nurture and expand your network

• • The importance of engaging strategically on LinkedIn

• • The value of Sales Navigator and LinkedIn Recruiter

You will receive the following:

• • A PDF of the presentation/workshop and a replay for reference

• • 2 modules from our membership site, in:side

We'll send lunch to the home or office for any EO member or SAP in attendance! Key executives and spouses are welcome to attend virtually as well.

BIOGRAPHY

Colleen McKenna launched Intero Advisory for individuals and companies focused on increasing their sales and talent initiatives. Since 2011 Intero Advisory, a LinkedIn consulting, coaching and training firm has been engaged by more than 600 companies who have increased their presence, revenue and hiring opportunities applying Colleen’s insight, strategy, and techniques and to tens of thousands of business professionals.

Her membership site, blog and podcast reach a global audience and more than 600 companies have benefited from her expertise.

The Intero team, over an 18 month period sourced more than 80,000 LinkedIn profiles for clients across the country for lead generation and recruiting. On behalf of one client, Intero secured more than 2.3 million in new revenue.

With a personal approach to business, Colleen and Intero shake up the status quo by maximizing an individual’s network, personal brand, and expertise.

Colleen has worked with and for startups to market leaders like Xerox, Consolidated Graphics and Carefirst. She earned her M.A. in publication design from the University of Baltimore and a B.S. in mass communication from Towson University.