Pink Goldfish 2.0: Defy Normal, Exploit Imperfection, and Captivate Your Customers
Break the mold, not the bank. Join EO Raleigh Durham for an energizing half-day workshop with internationally acclaimed speaker and author David Rendall, as he brings to life the unexpected strategies behind Pink Goldfish 2.0—a bold approach to standing out in crowded markets by leaning into what makes your business weird.
In a world where playing it safe is a recipe for sameness, this workshop offers a refreshingly unconventional path to strategic differentiation, customer loyalty, and innovative thinking.
What You'll Gain:
A framework for leveraging imperfections as competitive advantages
Tools to clarify and capitalize on your company’s unique strengths
A deeper understanding of the 8 Pink Goldfish Strategies to break through the noise
A hands-on workbook experience to assess, align, and amplify your distinctiveness
After the workshop, stay and connect with your peers at our hosted social hour from 4–5 PM.
Schedule
12:30 PM – Registration & Opening Remarks
1:00 PM – Workshop Begins
4:00 PM – Social Hour
5:00 PM – Event Concludes
Who Should Attend
This session is perfect for EO members and their key executives (first 2 may attend for free) looking to sharpen their competitive edge, reimagine their marketing, and lead with authenticity. SAPs and SLPs are welcome to attend as well. Additional guests are $100 each.
During the last fifteen years, David Rendall has spoken to audiences on every inhabited continent. His clients include the US Air Force, Australian Government, and Fortune 500 companies such as Microsoft, AT&T, United Health Group, Fannie Mae, and State Farm Insurance. Prior to becoming a speaker, he was a leadership professor and stand-up comedian. He also managed nonprofit enterprises that provided employment for people with disabilities. In between presentations, David competes in ultramarathons and Ironman triathlons. David has a doctor of management degree in organizational leadership, as well as a graduate degree in psychology. He is the author of four books: - Pink Goldfish - The Four Factors of Effective Leadership - The Freak Factor - The Freak Factor for Kids